Fingerprint

Getting a startup in the spotlight

Challenge

With the growing use of mobile devices by kids, the children’s app space has become incredibly crowded.  Newly launched startup, Fingerprint, chose Zebra to help catapult its first of its kind, kids learn and play mobile network and get it into the market spotlight.

Approach

In order to differentiate Fingerprint’s growing library of learn-and-play experiences, we needed to do more than just introduce apps launching to the network – we needed to leverage the platform, partnerships and executive team to build a brand known for innovation and quality experiences. Zebra executed a 4-part strategy reaching industry, media and consumer influencers simultaneously. This included closed door introductions to a newly evolved platform and game experiences pre-launch, the launch of a formal reviewers program packaging titles into consumer experiences, securing speaking engagements for founder and CEO at top kids, technology and marketing events, and driving key industry and product award wins.

Results

Fingerprint has gained significant traction in both the tech sector and among consumers. Coverage has appeared in The Washington Post, Parents Magazine, Venture Beat, TechCrunch, Techlicious, and a multitude of  parenting and tech blogs. Fingerprint has been awarded iKids Best Learning App, four Family Choice Awards and the 2013 Tech and Innovation Award from the San Francisco Business Journal.  Additionally, CEO and Founder Nancy MacIntyre has spoken at Digital Kids Summit, CES Kids@Play Summit and soon-to-appear at First World Congress of Play. Since starting with Zebra, Fingerprint’s monthly average user families have increased by sevenfold and Facebook fans have more than quadrupled.

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