Reminding the World We All Fit Together

For its 30th Anniversary, Tetris needed a global campaign. Zebra kicked off a year-long hype machine with a larger-than-life spectacle of playing Tetris on the side of a downtown skyscraper. We then took that experience and theme, “We All Fit Together,” to markets and media across the world with fan meet-ups from San Diego to Moscow, social activations and more.